Thema:Investor Relations als Beruf, strategische Aspekte von IR, Investorensuche &-pflege, Kommunikation allgemein, Sonstiges
How to present more engagingly and with greater impact
1. Consider the context
‘There’s a big difference between a rather synthetic quarterly release and an annual or strategic presentation,’ explains Severine Camp, a partner at IR consultancy Fairvue. ‘That’s simply because the latter gives an opportunity to be a bit more didactic, to highlight a company’s proof points of success, or to explain the external environment and the way a new strategy is evolving.’
A presentation’s format is therefore flexible, depending on the type of event that is held, which can last from one to three hours or even a whole day if there’s a site visit. But the length of presentation isn’t as important as its ‘content and flow, which should allow messages to be clearly and effectively conveyed,’ adds Jean Zhuang, a director at Tulchan Communications’ Singapore branch. ‘Keep slides succinct and avoid wordiness to ensure messages are not diluted.’ Additional information such as non-vital or supporting facts should be placed in appendices.
Tailor the content to your audience, keeping in mind that geographical location or cultural differences don’t count for as much as an investor’s profile or investment style. ‘Companies should present things differently and address certain subjects depending on what’s in there for their audience,’ highlights Camp. ‘So it will all depend on the strategy an issuer is pursuing and its investor base and targets.’
2. Be consistent and tenacious
Den gesamten Beitrag finden Sie im IR Magazine.