Influence of the growing ETF industry on active investor relations work52 Influence of the ETF industry on IR work When asked how relevant certain IR targets will be in the future taking into account the growing ETF industry the following results emerged see figure 22 Individual IR goals are to be classified from non relevant to less relevant neutral to rele vant or very relevant 70 of the 20 participants classify the place ment of the equity story on the capital market as very relevant and 25 as relevant This aim thus achieves the highest relevance in the sur vey Increasing awareness of the company and its shares is rated as the second most relevant goal as half of the IR experts see this goal as very relevant The goal of increasing transparency e g through ESG indicators is rated as very relevant and rele vant by 45 respectively of the respondents The fulfillment of requirements of institutional proxy advisors was also classified as at least relevant by 90 of the respondents Furthermore the trad ing liquidity of the share continues to be seen as an important IR objective as it is also classified as at least relevant by 80 of the respondents The outperformance of the market and the peer group is rated as not quite as relevant as the for Figure 22 Relevance of IR objectives Source own survey Relevance of the following IR objectives taking into account the growing ETF industry Figure 21 Forecast of classic investor targeting Source own survey Probability that classic investor targeting will become less relevant in the future yes no 15 85 relevantless relevant very relevantneutralnor relevant

Vorschau DIRK-Forschungsreihe Band 28: Influence of the growing ETF industry on active investor relations work Seite 52
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