5 adjustments to increase user retention and engagement in mobile apps
30. Juli 2015
One of the best ways to boost revenue and customer satisfaction is to establish long-term relationships with customers. This results in companies trying to optimize both product features and customer convenience. The first aspect, developing product features, can be improved by utilizing product analytics: changes can be made relatively easily through examination of customer reviews and sales rates. The second aspect, customer convenience, tends to be more difficult to increase.
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