Asset managers that ‘get’ IR raise more funds

Asset managers that ‘get investor relations right’ raise significantly more capital than those that don’t emphasize IR, according to a study by Chestnut Advisory Group, an IR firm that specializes in the asset management industry.

Over the seven-year period studied, asset managers that focused on effective investor relations brought in $133 bn more in assets under management than other managers, Chestnut says in a 13-page white paper entitled, ‘Your performance doesn’t really matter: what successful asset managers do differently’.

The study also shows a low correlation between investment performance and capital raising, suggesting that performance is not the key factor in successful fund raising by asset managers. Chestnut says the best investment performers examined raised less than a quarter of the assets raised by the best capital raisers.

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