DIRK-Forschungsreihe Band 11: Investor Relations management – The perspective of German property companies
1. Mai 2008
| Themengebiet | IR-Kompetenz |
|---|---|
| Publikationsform | DIRK-Publikationen |
But are there significant distinctions in Investor Relations between real estate and other companies? How does the interaction of PR and IR work in day-to-day business? What are typical job descriptions and career perspectives? How do German (real estate) companies measure successful IR?
“Financial Market Communication of Real Estate Companies” was the title of a project course at the European Business School (EBS) in the summer term 2007, in which the students undertook to find answers to these and further questions. European Business School (EBS) in the summer term 2007, in which the students undertook to find answers to these and further questions. This book – published as volume 11 of the “DIRK-Forschungsreihe” – is a compilation of articles presenting the findings of their research. It covers a wide range of financial communication topics from a presentation of the conceptual design of Investor Relations departments and an analysis of communication strategies to an empirical validation of the theoretical concepts.“
Mietzner, Mark/Schierek, Dirk, Investor Relations management – The perspective of German property companies , Mai 2008, 192 S.,20 Abb., 27 Tab., DIRK Forschungsreihe, Band 11.
