Fachartikel – Why Europeans produce the most effective corporate websites
21. Juli 2016
|Themengebiete||Digitalisierung, Investoren, IR-Kompetenz|
The importance of good web estate governance
The corporate website is a crucial communication tool for IR professionals. Analysts and fund managers rely on them for data, viewpoints and background information, while private shareholders increasingly turn to them to check on their own companies or research new ones. The IR section is, of course, the main focus for this but there is plenty of evidence that these users will look around the whole site, and perhaps even the enterprise’s social media channels.
What IROs may not realize is that they are likely providing a different level of service depending on which side of the Atlantic they sit. The Bowen Craggs & Co Index of Online Excellence highlights just how clear this transatlantic gap is: of the 30 most effective corporate web estates (websites plus social media channels), just six are US; the other 24 are European.