Five steps to creating an IR calendar
7. September 2015
Create your IR calendar for the year but don’t forget the unexpected
An IR calendar might seem a simple enough system to put together but Richard Davies, managing director of London-based consultancy RD:IR, says many firms fail to give enough thought to exactly what the company needs before building the calendar.
‘As an IRO, you have to understand what your business needs in order to be able to communicate your message to investors,’ he says. And what you need will, of course, vary from company to company and according to ‘where you are in your own growth cycle, where you are in terms of your position in the market, your size and your scale.’
IROs setting up an IR calendar for the first time – or reviewing their existing schedule as the business evolves – should think about the markets they could be marketing to, and how they’re going to manage that process. ‘Think about how much time you’re going to spend [marketing] face to face or through webcasts or conference calls,’ says Davies.
Essentially, what’s needed is careful thinking about what you’re trying to achieve – as well as how you’re going to measure whatever you do achieve, says Davies, advising IROs to create a one or two-page strategy document to establish their plans. ‘It’s really about setting out what you’re trying to achieve and then producing the calendar off the back of that,’ he explains.
When the time comes to put that IR calendar together, IR Magazine Award winner Robert Doody, vice president of IR and corporate communications at Idera Pharmaceuticals, sets out five practical steps to building your base.
Dieser Artikel wurde am am 3. September 2015, Autor Garnet Roack, im IR Magazine veröffentlicht.