How to choose the right social media channels for your corporate communication strategy

With so many social media channels to choose from, deciding which are right for you and your company can often be a challenge.

Most people know and have a fairly good grasp of the main platforms used by companies for corporate communications: Facebook, Twitter, LinkedIn and YouTube. But, what about all those other channels, with growing user bases; do they have a role in the corporate space? Where do Instagram and Pinterest fit into how you tell your corporate story? And are you sure you’re up to date on the latest changes to those long-established, main channels?

From Intel to GE, many companies are harnessing the power of channels such as Instagram and Pinterest to offer behind-the-scenes insights into the organisations, how they operate, and the people who make them what they are. Those companies that are trailblazers in the social space are doing this while maximising their presence across the main channels too.

Hier geht es zum gesamten Blogeintrag, erschienen bei Investis