International NDRs: looking beyond home markets

With unprecedented change happening in the capital markets, IROs have an obligation to look at multiple strategies for investor outreach and network building.  One such arrow in the IR quiver is the international Non-Deal Roadshow (NDR).

Your proximity to prominent money centres might influence how much importance you give to this strategy. However, organizing an NDR abroad requires a good bit of upfront research and planning to be worth the fairly significant investment of time and effort. Which brings us to the question at hand: Given the limited time and resources most IROs have today, is the investment required for targeting global pools of capital worth it?

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