Investor Relations And Social Media: 5 Things You Need To Know

The time when corporates could ignore the power of social media and its impact on corporate reputation is gone. When financial journalists have verified Twitter accounts and thousands of followers, investors do their research and interact with the investor community, and analysts use social media to monitor conversations and make observations, one simply cannot afford staying clear of managing the company’s reputation online blaming lack of resourcing, regulatory restrictions and budget limitations.

Strong content shared via social media drives shareholder communications, which then drives shareholder confidence which then drives shareholder value.

If you missed The Investor Relations Society discussion about social media impact on investor relations, catch up on the 5 things you need to know to successfully manage investor relations on social media.

1. Set your targets

Social media are more intuitive than digital agencies want you to think. Before posting, think about whom you want to reach out to. If it’s an investor: what is their typical day like, do they commute to work from the countryside and therefore catch up on the social media on the train, do they work on the weekends, what media they read and do they pick up FT’s print copy, or read it on mobile or a tablet. There are plethora of tools available (free and paid) to help you understand what the audience of your feeds is (as well as your competitors, journalists, investors and analysts) and therefore how you should manage your social media targeting. …

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