Is Linkedin still a business social network?

When considering this blog, I thought I could open with something akin to Facebook’s love/hate figure, Be Like Bill. Therein lay the problem – I’m treading the fine line between valid social media commentary or straying into becoming a pious and condescending irritant.

The blog stems from recent observations from my morning routine: arrive at work, sign in to my laptop and fire up all the key sites that keep me honest during the working day. LinkedIn is one of them.  As the world’s preeminent network for professionals, I have found it to be the beating pulse of information not only on peers and colleagues but company news, which is all too important in our business.

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