Maximizing the impact of investor targeting techniques: Webinar Recap
6. Februar 2020
Investor targeting is not only one of the most crucial pillars for a strong IR program, but the hallmark of best-in-class IR. An effective targeting approach can boost both your company’s liquidity and visibility. According to IR Magazine’s recent Objectives and Challenges Report, targeting new investors is a top priority for IROs the world over. In fact, 75% of the 600 IROs surveyed, ranked it among their top three goals for the next twelve months. And more than a quarter of nominees for the IR Magazine 2018 Awards claimed that if they had more resources, they would spend them on investor targeting.
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