Nestlé winds down its IR Twitter account

IR Twitter trailblazer Nestlé – one of the first companies to set up a Twitter account dedicated to investor relations – has wound down its @nestle_IR handle, merging it with the main corporate feed. ‘As of next week, this account will be merged with @Nestle. Follow us there for all Nestlé-related updates!’ the firm tweeted to its 935 followers on July 24.

‘The feed never achieved great momentum, and was always something of an experiment,’ notes a post titled ‘Nestlé: divesting a Twitter feed’ from consultancy Bowen Craggs & Co. ‘Just as corporate apps are now being quietly phased out, so the fashion for some social media channels is passing. The resources needed to keep up a good investor Twitter feed must be found – and justified.’ 

This is a sentiment echoed by many IROs. And while you might expect smaller firms especially to have the most to gain from time-efficient, money- saving technology and social media, few were making the most of the medium.  ​

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