Survey by IR Magazine Gathers Insight on Ways to Improve Your IR Site

Through 2014, IR Magazine polled buy-side and sell-side experts to discover the changes they’d like to see on IR sites. Data was gathered from the US, Europe, and Asia-Pacific.

Let’s start with the US – as illustrated in the below chart, the majority (36%) claimed that there isn’t anything they wish to see improve on IR websites. Next, 18% requested the ability to view the latest web conferences or presentations, pointing out that some companies take them down after six months. In addition, a sell-side professional suggested that they would like to see a standard IR interface that contained all the relevant information. Another point made by a buy-side expert who noted that the most important information is usually stored “clicks away,” and that they’d like to see improvements so they can reach all the relevant information quickly and easily. This is a concept we continually point out in some of our blog posts, and it comes down to design – good design considers how easily users can access information. Visa’s IR site is an excellent example of how design affects the accessibility of information and resources.

In Europe, the results were quite similar – 15% of those surveyed pointed out that they’d like to view the latest web conferences and presentations. Most of those who wished to see changes (16%) cited that key data like annual reports and earnings presentations are hard to find and that they’d like to see archived information dating back “to at least 10 years,” as one of of the sell-side specialists puts it. Salesforce exemplifies the notion of archiving annual reports – check out how they provide access to archives dating back to 2005.

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