Ten steps for building a retail investor strategy

Two experts reveal their ten tips for reaching out to retail investors

In an age of diversifying holdings and close-run proxy fights, retail investors can be invaluable to the makeup of any company’s ownership.

Whether they are broker-led, smaller investors or high-net-worth individuals, reaching out to prospective retail customers requires a slightly different tack from regular IR. Henri Perron, president of IR consultancy Renmark Financial Communications, and Andrea Wentscher, IR manager for retail investors at German chemicals firm BASF, reveal the 10 best steps IROs can take to build a retail investor strategy. 

Hier geht es zum gesamten Artikel erschienen am 26. Mai im IR Magazine von Laurie Havelock