Whitepaper: Evidence-based communication to drive corporate value
11. März 2016
To ensure sustainably strong stock market performance, companies do not only require a competitive business model, but also an effective communication strategy. Corporate communication is all about communicating relevant facts that can have a direct impact on corporate value. In order to communicate in a factbased manner, corporate communication professionals increasingly look for objective, science-based communication support systems. New innovative companies support corporate communication practitioners by identifying which words investors perceive positively or negatively. Using a unique database of corporate press releases and related abnormal stock market movements, they extract the impact of individual words on stock market performance. One of the leading providers in this field is the company TonalityTech. Founded as a spin-off from the University of Freiburg, the company has developed an Add-In for Microsoft Word, which highlights words depending on their perception by investors and provides suggestions for better, alternative options. In addition, the tool facilitates the stringent implementation of high readability.
Zum gesamten Whitepaper von TonalityTech geht es hier.