2015 Edelman Trust Barometer – Trust and Innovation
17. Februar 2015
The 2015 Edelman Trust Barometer found that countries with higher trust levels overall also show a greater willingness to trust new business innovations.
Building trust is essential to successfully bringing new products and services to market, and building trust in new business innovations requires that companies demonstrate clear personal and societal benefits, behave with integrity and engage with customers and stakeholders throughout the process
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