CEO tweets can lessen impact of negative financial news
16. November 2015
|Themengebiete||Digitalisierung, ESG (inkl. Nachhaltigkeit & Governance), IR-Kompetenz|
University of Illinois study finds that tweets from the C-suite can produce more trusting relationships with investors
Investors are more willing to invest and exhibit higher levels of trust when a firm’s CEO communicates negative financial news via Twitter than when it is disclosed through other traditional channels, a study has found.
Further researcher from the University of Illinois College of Business also shows that direct tweets from the CEO can help build a more enduring form of trust, which means that investors tend to discount the negative news as a one-time event.
Hier geht es zum vollständigen Artikel, erschienen im IR-Magazine.